“myVLM” is the brand-new loyalty program from Voici La Mode Group that combines international Fashion Brands and café/restaurant chain under one common scheme.

Being a member of myVLM loyalty program, allows you to make purchases, collect and redeem points at all 8 brands of the Group – Marks & Spencer Nicosia, Topshop, Topman, Celio, Wallis, Evans, Dorothy Perkins, Café la Mode.

Additionally, you will be able to collect extra points from occasional promotional actions from the scheme, once you have given your consent to receive communication from myVLM.

You can easily register in the myVLM scheme and get your digital card, completely free of charge, in one of the three following ways :

1. At all Voici La Mode Group stores, through special registration devices (tablets).
2. On the microsite at http://myvlm.com, in the Registration / Login section.
3. On the mobile app “myVLM” for Android and iOs, in the Registration / Login section.

As a member of myVLM program you can earn points from your first transaction as follows:

1. Point for every €1 transaction in the following brands: Marks & Spencer Nicosia, Topshop, Topman, Celio, Wallis, Evans, Dorothy Perkins.
2. Points for every €1 transaction at Café la Mode restaurants.

“myVLM” card is digital and completely free of charge.

Every member is unique and enjoys unique benefits. That’s why you cannot have more than one myVLM card. The card is individual and is connected to the mobile number you declare during your registration.

myVLM card is personal and cannot be transferred in any way to another person.

myVLM card is individual. Consequently, points are credited only to the cardowner during a purchase.

If it’s convenient for you to present your myVLM card, either by SMS or digitally on your mobile app, you can present it to the cashier and collect points from your transaction. You can also be identified with your mobile number.
Furthermore, you can earn points without any transaction, simply via the promotional actions of the program.

Once you have reached the following redemption levels, you may redeem your points in the following ways:

• At 375 points you win the Bonus Pack*, a total value of 25€, which includes 5 bonus vouchers of 5€ each (5 vouchers) for Marks & Spencer Nicosia, Celio*, Dorothy Perkins/Evans/Wallis, Topshop/Topman, Café la Mode.
• At 750 Bonus Points you win the second Bonus Pack*, a total value of 60€, which is automatically redeemed by the cash system on your next purchase, and includes 6 bonus vouchers of 10€ each (5 branded for Marks & Spencer Nicosia, Topshop/Topman, Celio*, Dorothy Perkins/Evans/Wallis, Café la Mode & 1 open voucher for any of the participating brands).

After the redemption of your Bonus Packs, the points belonging to each Bonus Pack are removed from your point balance.

Points can only be redeemed after your registration is completed.

The Bonus Pack section is available on your account at http://myvlm.com and also on your myVLM mobile application, under REWARDS section.

Points can not be cancelled or returned after the point redemption has been made.

Both Bonus Packs are valid up to 6 months, from the redemption date and you can redeem each voucher (of €5 or €10) in one transaction of equal or greater value to the brands written on each voucher.

If an item was purchased with the redemption of a bonus voucher, you cannot get the voucher back. Instead you can apply for a credit note, which is issued in the original value of the item purchased and applies only to one transaction, in the same store, on the credit note’s validity period.

The points expire 18 months after the date they were created.

Bonus Vouchers contained in the Bonus Packs expire 6 months after the date of issue.

You can find information about your point balance in the following ways:

• Through the website http://myvlm.com under the “MYVLM” section (sign in with your mobile number and the code you received via SMS during your registration)
• From your mobile phone device to myVLM app (sign in as mentioned above)
• Calling Customer Service at 80077070 (local charge)

You may update your contact information in one of the following ways:

• In the microsite http://myvlm.com , under the section “Profile”
• By calling the Customer Service, 80077070 (local charge, Monday – Friday 09:00 to 17:00)
• Via email at info@myvlm.com

If you do not wish to be a member of “myVLM” program anymore or you wish to know how we utilise your personal data, you can contact our Customer Service, through the myVLM contact form or via email at info@myvlm.com.