Terms and Conditions


These terms and conditions govern the participation in and the operation of the “MY VLM” loyalty programme (the “Programme”) of the VOICI LA MODE group of companies (the “Group” or “VOICI LA MODE Group”). The Programme is operated by the company Voici La Mode Ltd (“VLM”) on behalf of the Group.

VLM is a Cypriot limited liability company with registration number HE 2146. VLM’s registered offices are situated at 90 Leoforos Akropoleos, Strovolos, 2012 Nicosia, Cyprus.

The stores operated by the VOICI LA MODE Group and which are included in the Programme are M&S (Nicosia), Celio and Accessorize in Cyprus and the Café la Mode chain of restaurants-cafes.

The purpose of the Programme is to reward the customers of the VOICI LA MODE Group who choose the Group’s stores for their own and their family’s shopping or for their entertainment.

Every person applying for or participating in the Programme must carefully read these terms. By applying to join the Programme, the applicant is deemed to have read and accepted these terms.





Right to register: Any natural person over the age of 18 may be registered as a member to the MY VLM award Programme (the “Member”).


Registration: The registration to the Programme and the activation of the MY VLM card given to each Member (the “Card”) can be effected at specific spots in the Group’s stores (tablets), or online at ( or through the mobile app. During the registration process, the Member can only activate the Card through their mobile phone after receiving a special code via SMS. Every person applying to join the Programme as a Member responsibly declares that the personal details he provides are accurate and true. VLM will not carry out identification controls during the submission of the application.


The Card: The Card is strictly personal and, as such, it is forbidden to transfer it in any way, while the points earned by a Member cannot be transferred to another Member’s Card. The Card is not a credit or a debit card. The Member cannot make monetary transactions with the Card, but may only enjoy the benefits made available and announced by VLM. In order to earn or redeem points, a Member must state their phone or Card number at the cash desk.

The Card and the Programme are only available for the VOICI LA MODE Group stores in Cyprus.

In case a Member has issued more than one Card with the same personal details, VLM has the right to cancel the earlier Cards and keep in its database only the card used for the Member’s latest transaction.


Theft – Loss – Destruction: In case a Member’s Card is stolen, lost or destroyed, the Member must immediately inform VLM of this and may ask for a new Card, and all unredeemed points awarded until then will be transferred to the new Card. In order to effect the transfer, the new Card must not be used before the transfer request is made. In case the Member uses the Card before the points are transferred, the transfer cannot be effected. It is also clarified that, the points awarded to the Member cannot be transferred to the another Member’s Card.




  • Change of Details: Every Member must inform VLM of any change in the personal details provided during their registration to the Programme, either by phone on 80077070, or online at ( or by submitting a relevant request via e-mail to Until such change is notified, any communication made using the former contact details shall be deemed valid.
  • Stores: The Members can use their Card in the Group’s stores in Cyprus, always in accordance with the terms of the Programme.
  • Products: VLM will select at its discretion and include particular products from time to time in the Programme, and the Members’ Card will be credited with points whenever these products are bought. Products included in the Programme from time to time will be announced in the stores or online at (
  • Credit of Points on the Card: When buying from stores of the VOICI LA MODE Group, the Member must state the phone number he provided for the Programme or their Card number at the cash desk.


Reward System:

  • For each 1 Euro purchase of the particular products included in the Programme, the Member will collect a) 1 point (1 Euro = 1 point) in relation to their purchases from M&S (Nicosia), Celio Accessorize and 2 points (1 EURO = 2 points) in relation to purchases from Café la MODE.
  • The Card, the number of points and the rights derived from them cannot under any circumstances be redeemed with money.
  • Point Duration: If not redeemed, points awarded after each purchase will expire 18 months after the date of the purchase for which they were awarded. VLM will notify every Member on a regular basis, and in each three months before their expiration, of its valid points as well their expiration date via e-mail or via text (SMS/viber).


Redeeming Points – Gifts:

  • When a Member collects 375 points, he is entitled to redeem them and obtain a Bonus Pack which includes 4 Branded Vouchers worth €5 each, i.e. of a total value of €20, which may be redeemed in future purchases.
  • When a Member collects 750 points, he is entitled to redeem them and obtain a Bonus Pack which includes 5 Branded Vouchers worth €10 each & 1 Non Branded Voucher worth €10, i.e. of a total value of €50, which may be redeemed in future purchases.
  • It is clarified that Branded Vouchers are vouchers for a particular brand and can only be redeemed with purchases from the stores of that brand. Non Branded Vouchers are not restricted to a particular brand and may be redeemed at any VOICI LA MODE Group store included in the Programme.


Gift Collection:

  • A Member who earns points entitling him to a Bonus Pack VLM will be notified by the store’s staff upon completion of the transaction following which he has gained this right. When the points are redeemed, the Member will have the Bonus Pack available on their account.
  • The Bonus Packs VLM are available online on the Member’s account at ( and through the MY VLM mobile app.
  • The Bonus Packs VLM shall also be sent to the Member via e-mail, if the Member has provided an e-mail address when registering to the Programme. Where an e-mail address has not been provided, they will be delivered to the Member in other ways, for example by handing them to the Member at the store or via post.
  • Once the Bonus Pack VLM is delivered, the respective points will be deducted from the Member’s total number of points.


  • Voucher Duration: Bonus Vouchers included in the Bonus Packs VLM are valid for 6 months after their issue date.


Redeeming a Voucher:

  • To redeem a Bonus Voucher, the Member must state the phone number he has provided for the Programme.
  • Each voucher can be redeemed in a transaction of equal or greater value only at the store stated on the voucher except for the “open voucher” which can be redeemed at any VOICI LA MODE Group store. Each voucher is valid for only one transaction and only one voucher can be redeemed in each transaction.
  • Loss of Vouchers: In case they are lost, the Bonus Pack VLM or the vouchers included in it cannot be replaced.
  • Non-cancellable Redemption: Once the points are redeemed, the redemption cannot be cancelled and the points cannot be returned.
  • Product Return: In case a product is returned for a refund, and if points were awarded to a Card for the purchase of that product, the points corresponding to the value of the refund will be deducted from the total number of the Member’s redeemable points. If the returned product was purchased with a voucher, the voucher cannot be returned and a credit note will be issued for the initial price of the returned product.




Benefits Duration: The Card provides benefits to the Member for as long as the Programme is available. VLM retains the right to set and change the duration of benefits at its own discretion and/or to terminate, without notice or reason, a Member’s membership in the Programme or to forbid the Member from using their Card.


Amending or Terminating the Programme: VLM has the absolute discretion and right to amend these terms and to generally change the Programme and its structure, including the reward system, the method of calculating points and the reward, as well as to discontinue or terminate the Programme at any time, without notice or reason.


Communication: A Member will be contacted by any appropriate means, at the contact details the Member has provided, by posting on or in the VOICI LA MODE Group stores.


Voluntary Service by VLM: Every Member acknowledges that the Programme does not create any financial or other obligation to himself whatsoever and that it is being provided by the VOICI LA MODE Group voluntarily. Therefore, no Member may have any claim against VLM or any other company belonging to the VOICI LA MODE Group regarding the acquisition and use of the Card, the earning and redemption of points and generally the operation, amendment or termination of the Programme.


Infringing the Programme’s Terms – Deactivating the Card: VLM retains the right to terminate any Member’s Card and to erase that Member from the Programme in case these terms are infringed or if the Card is used dishonestly or that Member attempts to deceive with the use of their Card. In such case, all the points awarded to that Member will immediately be erased, all benefits will be lost, and VLM or any other member of the VOICI LA MODE Group will have the right to take legal measures for compensation for the damage it has suffered.

In case the Card is not used for a period of more than two (2) years, it will automatically be deactivated. VLM will notify every Member of their Card’s deactivation date on a regular basis, and in each case three (3) months before the Card’s deactivation date, via e-mail or via text (SMS/viber) to the Member’s mobile phone number.

  • These terms and generally the Programme are governed by Cyprus Law. Cypriot Courts have exclusively jurisdiction to try every claim or dispute that arises from or in relation to the present terms or the Programme.